Thank you for your assistance with our outdoor advertising. The digital billboards we used in Newark grew our market share in residential paving exponentially. Where we didn’t even consider ourselves residential pavers in 2008, we used this market to keep an entire crew working in 2009. This was in no small part due to our exposure through your billboard.

   I would endorse this advertising medium without reservation and would be happy to serve as a reference for you and Kessler Sign. Thank you again for your direction.

       - Jim Morgan

        Owner, Triple H Enterprises

   Digital billboard advertising with Kessler Outdoor Signs has been a great way for us to visually broadcast services and specials to new and existing patients.  I would highly recommend it any small business looking to increase their productivity!

       - Benjamin Jump, DDS

        Moundbuilder General Dentistry

   We have used Kessler billboards for two events and hope to do so in the future as well.  The designs they produced were effective and professional, and they were willing to make changes to fit our needs.  When asked how they heard of us, a large number of our guests referred to the billboard advertisements.

       - Ben Fitzsimmons

        Assistant Pastor, Bible Baptist Church

   Our location is a bit hidden and our billboard campaign has helped us to “Make an Entrance” to the community and increase awareness that we are here.

       - Rick Miromohamed

        Owner, The Dance Studio
" I have 18 years in the restaurant business, owning 3 different "destination" operations - meaning, you have to FIND us. I relied on print, radio, and the internet. Two years ago in January of 06 I tried a billboard. One year later our business is up an unbelievable 38%!!! We are up 5% in 08 when many are struggling...Billboards made a true believer in me."

 

       - John Starner

        Owner, Muddy Miser's Cool River Cafe

" I am the Marketing Director for Six County, Inc., a community-based mental health services provider in Southeastern Ohio. I find marketing mental health services to be a very unique challenge due to the nature of this profession.  For years, I have struggled to maintain ongoing advertising for services that are not main stream in nature. The cost of sustained advertising in any media can

very expensive.  However, I have found that dollar for dollar there is not a better value then billboard advertising. I find billboard advertising gives me 24-hour, 7-day a week exposure at a reasonable price.

We recently conducted a levy campaign for Mental Health and Recovery Services for which passage was vital. I believe that working with Kessler Outdoors played an invaluable role for passing this levy. From placement of boards to design and layout, Kessler Outdoors was there at every step of our campaign effort. "

  

       -Raymond J. Bishoff

        Director of Marketing

        Six County, Inc

    " I want to tell you how important outdoor advertising is to our marketing program at Matesich Distributing. Since we cover such a large geographic area, more than nine counties, one of the most efficient ways to reach our consumer's is through outdoor. It's more cost effective than newspaper, radio and television. Because there are many radio stations that cover our market, it

can get pretty expensive. Outdoor gives us not only the reach, but the number of impressions we need to drive consumers to our products. The new electronic boards in the Newark market are especially impactful and allow almost instantaneously change of copy and provide us the flexibility on a cost per thousand that is unmatched.

    Outdoor advertising continues to provide us with the opportunity to reach our customer effectively and efficiently on a year round basis and it will continue to be a very important part of our marketing mix. I send my best wishes and thanks for your great service over the years. "

 

        -John C. Matesich, III

        Chairman of the Board

        Matesich Distributing
   

 


 

  1. You can't escape it! Americans are spending more and more time in their cars. Spending on average over 15 hours per week behind the wheel*. Billboards are the only media that drivers and passengers cannot escape.  Unlike other forms of media, outdoor advertising cannot be turned off, thrown away, or clicked away.  
 
  2. Cost effective.  Outdoor advertising is the most cost effective form of advertising available.  Many of our billboard programs cost less then one penny per thousand people that see your message.  Compare that to traditional forms of media.  
     
  3. Unlimited design possibilities... limited only by your imagination.  
     
  4. Keeping up with the Joneses. While other traditional forms of media are on a steady decline of advertiser support, outdoor advertising continues to consistently increase their market share.  
     
  5. New technology. With the advent of the digital billboards, the outdoor advertising industry is even more valuable. Going digital gives advertisers the flexibility to market short and long-term campaigns.  Instead of running just one message, advertisers can now advertise multiple messages a day… with no production charge!  
     
  6. Constant exposure.  Outdoor advertising is exposed to your potential customers 24/7.  
     
  7.  Flexibility. 
Outdoor gives you the ability to pinpoint the geographic area that you would like to target.
  
     
  8. Impact.  Outdoor is big, bold, colorful and most importantly memorable.  
     
  9. Impulse buying.  A significant amount of shopping occurs on the way home from work.  Consumers report these purchases are contemplated during the day and on the way home.  As such, outdoor advertising is vital to impact shopping and purchasing on the way home from work.  Capture this market before your competition does. *  
     
 

10. High frequency.  Constant exposure 24/7 means that consumers are exposed to your message over and over.

* Source: Arbitron National In-Car Study